Ecommerce Executive

Jovonna London

- Identified and improved 4 key marketing activities of the brand by auditing end-to-end customer experience on the website, therefore increasing the Click-through Rate by 25% and 15% growth in the number of Add-to-Cart.

- Developed and executed plans to improve the user experience, and website interface, including implementing new code to enable advanced functions, resulting in a 35% increase in traffic and a 20% increase in time-on-page.

- Collaborated and analysed the impact of affiliate marketing activities by creating 6+ dashboards to monitor key performance indicators, providing new initiatives which consequently created the improvement of 15% in ROAS and 20% in total purchases through affiliate links.

- Maintained and managed 300+ SKUs including pricing, discounts, creative assets, product descriptions & and links for SEO performance.

Ecommerce Executive

WPP

- Facilitated strategies to improve user experience on the client's website by analysing the heatmap and website interface, therefore reducing bounce rate by 20%.

- Implemented customer segmentation, and personalization initiatives, to create targeted seasonal campaigns for clients, resulting in a 20% increase in traffic and a 15% improvement in conversion rate.

- Leveraged A/B testing in email marketing to optimize customer engagement for seasonal campaigns which boosted the open rate by 20% and increased the Click-through rate by 18%.

- Monitored e-commerce performance for clients by generating 10+ reports to track key performance indicators, and identified areas of improvement, increasing 20% in traffic and 15% in conversion rate for clients.

Associate Manager

Color Man Food

- Identified and initiated new B2C marketing plans in 2 key channels for the hero product lines by auditing historical data and conducting market research for seasonal campaigns, resulting in 75% outperformed sales revenue.

- Established new e-commerce strategies for seasonal SKUs by personalising the content and pricing structure for individual customer segmentation, resulting in a 60% increase in both B2C and B2B sales revenue.

- Developed a B2B trade marketing plan, including bundling, cross-selling, and promotion schemes for excess inventory by creating a partnership with restaurants, and food & beverage chains, therefore resulting in the reduction of 45% of surplus stock in 2 months.

- Led a marketing team of 18 members, controlling 55 product categories, and 700 SKUs beside undertook all Local and International Relationship Management and Negotiation with 5 partners in Southeast Asia (SEA).

Ecommerce Specialist

Schneider Electric

- Undertook all E-Commerce orientations and requirements for the country and attained being the leader of Vietnamese E-Commerce campaigns across B2B, and B2C channels.

- Formulated strategies in both e-commerce trading and marketing for individual product lines by conducting in-depth market analysis and deployed all online activities for the company’s and partner’s stores, resulting in €1m EoY revenue.

- Collaborated with marketplaces and assessed the impact of digital marketing activities on sales performance by creating 10+ dashboards to monitor key performance indicators, which consequently created an improvement of 15% in conversion rate and 20% in traffic.

- Consulted widely with EAJ's team (East Asia and Japan) to conduct 25+ market research to implement customer segmentation, and created targeted advertisement campaigns, resulting in a 20% increase in click-through rate and a 15% improvement in engagement.

Marketing Intern

OKXE Vietnam

- Produced 6 concepts for innovative campaigns and strategies on online and offline platforms.

- Strategized and executed 10+ activation events, collecting users’ data for branding purposes.

- Edited and compiled photos and videos for the company such as brochures, magazines and social media posts, enhanced brand awareness by 25%.

- Assembled data to construct 5 dashboard from Google Analytics, Google Search Console, Google Data Studio, etc.